You can’t fool ’em … meat comes from animals!

Rutters Stocktakers

Greyton Livestock 002Two people walk into a pub. The bloke orders a lager and the lady a glass of wine. The barman says, “how many calories in your wine? And how much ABV?”

She says, “whaaat?”

Well that’s what could be on the cards if Sainsbury’s efforts take off. They’re of the opinion that ‘… clear labelling has an important part to play in helping customers make healthier choices …‘ A recent they conducted indicated that 85% (not 82.3 or 86.1%) of Britons do not know how many calories there are in a glass of wine – and also that 66% would like to see calorie-labelling on alcohol (but there was no clarity as to whether the 66% figure is 66% of those polled thus making it 56% of all Britons).

A cynic may suggest that whether people know the calorific factor on alcohol or not wouldn’t make any difference to…

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