Cape Agulhas Tourism (CAT) has announced the closure of the Tourism Office in Napier from the end of May – the bottom line is that it is not paying its way and is a drain on the CAT finances. This is part of a major shake-up in the tourism body after the recent resignation of the CEO was announced.
So … where to from here?
A very valid point was brought up at the meeting – when a tourist lands at CT International do they go in search of a Tourism Office? No … they are able to collect pamphlets, brochures, maps etc from stands in the airport. When you are visiting a town and need information you generally ask a local shopkeeper, or at the restaurant you’re dining in or you pick up a pamphlet from a stand that you walk past in a shop. Very few people ACTIVELY seek out a dedicated tourism office.
All businesses in Napier (and everywhere else for that matter) need to be more tourism oriented – they need to have some place where tourist materials can be displayed. And they should be knowledgeable of their own town to the extent that they can make some recommendations if someone asks.
It should not ONLY be incumbent on a “tourism organisation” to promote the attractions or facilities in any one town or region.
So … where to from here? Be prepared to market your town, your region and the facilities … AND be prepared to share them with people who visit.
There are also some excellent resources you can use to advertise your business plus you can share these resources with others too:
Also – don’t forget that there is also the Dorp Life publication that promotes the village and businesses in Napier – use it! (… and the Dorp Life is online too).
Do you want more links to specific businesses in Napier?
Or … if you’re not there already, do you want your business added to any of the above … send an email to: firstname.lastname@example.org